- All paid placements are labelled "Sponsored" or "Advertisement".
- Display advertising is served by Google AdSense in a small number of fixed positions. We do not use automatic ad placement, and we keep ads away from the Pindi Darshan page, forms and legal pages.
- Advertising does not influence our editorial content, facts or recommendations.
- We do not accept advertising that:
- imitates Shri Mata Vaishno Devi Shrine Board or any government body, or uses official logos
- sells or claims to arrange Yatra registration, "VIP darshan", or helicopter, battery car or ropeway tickets outside the official portal
- makes misleading claims about prices, distances, timings or availability
- is offensive or disrespectful to the faith of pilgrims
- We may refuse or remove any advertisement at our discretion.
Advertising Policy
How advertising and sponsored placements work on MataVaishnodevi.com, and what we do not accept.